Word-of-Mouth Sharing Psychology [Study / Infographic]

Word-of-mouth (WOM) sharing is an incredibly fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for. Thanks to the insightful research of Jonah Berger and published in the  Journal of Consumer Psychology, this infographic created by ReferralCandy, we now have some insight into the many layers that is WOM sharing.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Sources:... 

July 12, 2015 | Comments Off on Word-of-Mouth Sharing Psychology [Study / Infographic] |

Social Media Image Sizes Quick Reference [INFOGRAPHIC]

  As the rapidly changing social graphical size needs are constantly shifting in the hyper-social universe, and is generally 5 clicks away and never ready when YOU you need it — here is a list of the critical social media photo and image sizes and an incredibly useful infographic:  Facebook Cover Photo 851 x 315 pixels Profile Picture 160 x 160 pixels Uploaded Photos should be 470 pixels wide... 

July 12, 2015 | No Comments |

Facebook Carousel Format Released for Mobile App Ads

  Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower than single-image link ads and costs... 

June 16, 2015 | Comments Off on Facebook Carousel Format Released for Mobile App Ads |

2015 Guide for Facebook Image and Ad Dimensions [Infographic]

Just like death and taxes, Facebook instituting change is an inevitable part of life.  To help everyone stay on top of the changing giant, below is an awesome infographic, from Jon Loomer, which (thankfully) will help make living easier. We are stoked to see and share Jon’s popular resource updated for 2015 which (thankfully) includes dimensions for mobile, which is important since 1.25... 

May 16, 2015 | No Comments |

Shift to Responsive Website Requirement

                  Over the last couple of months, Google has been dropping hints left and right about the overwhelming need and importance for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending messages to Webmasters to fix mobile usability issues, Google has not been very subtle when it comes to warning... 

March 12, 2015 | Comments Off on Shift to Responsive Website Requirement |