Top Tips for Boosting Open Rates [STUDY]

Ready for some incredible email open rates and conversions? SalesForce recently conducted a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. This study revealed some interesting results. Check out these stats: • 18% of the people targeted only opened the email. They were not exposed to the ad. • 27% of the people targeted were... 

January 17, 2015 | Comments Off |

The Latest BuzzFacts on Mobile Marketing

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes. This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets. This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive. Social networks and mobile... 

January 8, 2015 | Comments Off |

The Periodic Table of Content Marketing

eConsultancy’s Chris Lake has created a awesome periodic table for content marketing. The visualization offers a super unique overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist                             For... 

December 28, 2014 | Comments Off |

6 New Facebook Features Marketers Will Be Using in 2015

              The holidays arrived early for marketers on Facebook. The social platform has been busy releasing new publisher features and updating existing tools, including Search and Trending. Although your campaigns might be winding down for the holidays, here’s a look at key new features for your strategies in 2015. Trending Last January, Facebook introduced... 

December 22, 2014 | Comments Off |

3 Key Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more “humanized” content. Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising... 

September 25, 2014 | No Comments |