Social Apps, Interactive Design, Marketing and Management
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today. Instead of just linking back to the pin’s origin, each new Rich Pin will provide users additional information about that item aimed to better put them in a position to make a purchase. There are three different types of Rich Pins, each with its own unique...
May 21, 2013 | Comments Off |
Instagram has introduced “Photos of You,” a new way for users to tag people, businesses, and products in photos. The feature seems similar to tagging Facebook photos. And it presents a new opportunity for brands to engage users of the social network. With Photos of You, any Instagram user can add (or, tag) any Instagram account to their photos. An individual can now tag their photos...
May 15, 2013 | Comments Off |
Today’s Smartphone users want answers, and they want them on the go. When it comes to finding the vital stats about your local business—like phone number, location, hours, and star rating—Facebook’s new mobile layout for business Pages offers instant gratification. More than half of Facebook Page visitors now access local business Pages from their Smartphones, and Facebook’s utilitarian redesign...
May 8, 2013 | Comments Off |
“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are three ways to “buy” Likes on Facebook....
April 28, 2013 | Comments Off |
Some people measure an app’s return based on user engagement, sentiment and the number of Page Likes they earned as a result of running a Facebook contest or promotion. Increasing Page Likes from 2,000 to 5,000 in a span of 30 days is awesome. But what about the app’s monetary return? Meaning, did the app generate sales, signups or leads? Answering this question is what’s going to prove...
April 18, 2013 | Comments Off |