Inspiration is the New Currency for Like Growth

The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes? When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and... 

August 18, 2014 | Comments Off |

Why do People Really Visit your Facebook Page? [STUDY]

People connect with brands on Facebook for a variety of reasons, ranging from contests to a pure love of the company and products. But when a user visits a company’s Facebook timeline, a recent study shows that they’re looking for customer service. According to a recent study by Accent Marketing, 82 percent of people surveyed use Facebook to speak with a customer service representative. Additionally,... 

July 8, 2014 | Comments Off |

Five Tips to Vastly Improve Your Content Marketing Strategy

Content marketing is one of those things that a lot of businesses do simply because everyone is doing it. It’s easy to forget what content marketing is really all about.  At a basic level, content marketing is simply the creating and sharing of content with the purpose of getting more customers. But many brands get so caught up in the creation of content that they lose sight of why they’re doing... 

June 19, 2014 | Comments Off |

New Facebook Design Template (Updated)

As of Friday, May 23, 2014, Facebook has started prompting businesses to make the switch because they plan on changing all Pages over on June 5. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find the tools they use most. The most significant changes include a new single column News Feed so status updates all appear in one line, a large callout... 

May 29, 2014 | Comments Off |

The Periodic Table of Content Marketing

                eConsultancy’s Chris Lake has created a awesome periodic table for content marketing. The visualization offers an overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist For more information on each area and how to use the table,... 

May 28, 2014 | Comments Off |