2015 Guide for Facebook Image and Ad Dimensions [Infographic]

Just like death and taxes, Facebook instituting change is an inevitable part of life.  To help everyone stay on top of the changing giant, below is an awesome infographic, from Jon Loomer, which (thankfully) will help make living easier. We are stoked to see and share Jon’s popular resource updated for 2015 which (thankfully) includes dimensions for mobile, which is important since 1.25... 

May 16, 2015 | No Comments |

Facebook Carousel Format Released for Mobile App Ads

  Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower than single-image link ads and costs... 

May 16, 2015 | Comments Off on Facebook Carousel Format Released for Mobile App Ads |

Shift to Responsive Website Requirement

                  Over the last couple of months, Google has been dropping hints left and right about the overwhelming need and importance for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending messages to Webmasters to fix mobile usability issues, Google has not been very subtle when it comes to warning... 

March 12, 2015 | Comments Off on Shift to Responsive Website Requirement |

Word-of-Mouth Sharing Psychology [Study / Infographic]

Word-of-mouth (WOM) sharing is an incredibly fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for. Thanks to the insightful research of Jonah Berger and published in the  Journal of Consumer Psychology, this infographic created by ReferralCandy, we now have some insight into the many layers that is WOM sharing.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Sources:... 

February 12, 2015 | Comments Off on Word-of-Mouth Sharing Psychology [Study / Infographic] |

Top Tips for Boosting Open Rates

Ready for some incredible email open rates and conversions? SalesForce recently conducted a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. This study revealed some interesting results. Check out these stats: • 18% of the people targeted only opened the email. They were not exposed to the ad. • 27% of the people targeted were... 

January 17, 2015 | Comments Off on Top Tips for Boosting Open Rates |