Word-of-Mouth Sharing Psychology [Study / Infographic]

Word-of-mouth (WOM) sharing is an incredibly fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for. Thanks to the insightful research of Jonah Berger and published in the  Journal of Consumer Psychology, this infographic created by ReferralCandy, we now have some insight into the many layers that is WOM sharing.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Sources:... 

February 12, 2015 | Comments Off |

Top Tips for Boosting Open Rates

Ready for some incredible email open rates and conversions? SalesForce recently conducted a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. This study revealed some interesting results. Check out these stats: • 18% of the people targeted only opened the email. They were not exposed to the ad. • 27% of the people targeted were... 

January 17, 2015 | Comments Off |

Social Media Image Sizes Quick Reference [INFOGRAPHIC]

  As the rapidly changing social graphical size needs are constantly shifting in the hyper-social universe, and is generally 5 clicks away and never ready when YOU you need it — here is a list of the critical social media photo and image sizes and an incredibly useful infographic:  Facebook Cover Photo 851 x 315 pixels Profile Picture 160 x 160 pixels Uploaded Photos should be 470 pixels wide... 

January 13, 2015 | No Comments |

The Latest BuzzFacts on Mobile Marketing

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes. This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets. This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive. Social networks and mobile... 

January 8, 2015 | Comments Off |

The Periodic Table of Content Marketing

eConsultancy’s Chris Lake has created a awesome periodic table for content marketing. The visualization offers a super unique overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist                             For... 

December 28, 2014 | Comments Off |