The Latest BuzzFacts on Mobile Marketing

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes. This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets. This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive. Social networks and mobile... 

October 8, 2014 | Comments Off |

3 Key Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more “humanized” content. Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising... 

September 25, 2014 | No Comments |

The Periodic Table of Content Marketing

eConsultancy’s Chris Lake has created a awesome periodic table for content marketing. The visualization offers a super unique overview of content marketing’s key elements and focuses on the following areas: Strategy Format Content type Platform Metrics Goals Sharing triggers Checklist                             For... 

August 28, 2014 | Comments Off |

Inspiration is the New Currency for Like Growth

The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes? When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and... 

August 18, 2014 | Comments Off |

Why do People Really Visit your Facebook Page? [STUDY]

People connect with brands on Facebook for a variety of reasons, ranging from contests to a pure love of the company and products. But when a user visits a company’s Facebook timeline, a recent study shows that they’re looking for customer service. According to a recent study by Accent Marketing, 82 percent of people surveyed use Facebook to speak with a customer service representative. Additionally,... 

July 8, 2014 | Comments Off |