Social Media Marketing and Custom Applications Design – An Integrated ApproachFreshBuzz is a leading provider of integrated Social Media Strategy, Design, Development, Apps and Integrated Marketing services and solutions. We leverage innovative digital design, social technologies, relationship marketing channels, search marketing and brand strategy principles to amplify our client’s online media presence to engage their customers and visitors, drive business growth and long-term customer retention.
At FreshBuzz, our team of professionals will help you find the best ways to use social media as a integrated component of your overall marketing strategy.We are passionate about helping businesses and organizations reach their audience and customers by intelligently (and cost-effectively) leveraging, elevating and optimizing their social media presence to drive customer engagement and foster viral growth. We offer every level of service including strategy, set-up, custom-branded page and profile designs, implementation, and community management, as well as effective training and speaker programs.
Social Media Audit You might be doing social media, but are you doing it well? We’ll analyze your audience, what you’re doing now in social, and compare it to best practices, as well as what your competitors are doing. Then, we’ll provide recommendations that will jumpstart your online presence and bring you up to the next level.
Custom-Branded Facebook Page and Profile Design
In 2012, Facebook is projected to hit ONE BILLION users. With one billion users, you can’t deny the numbers. Facebook is by far the social media powerhouse. The hype that will surround the one billion milestone will only draw more attention to Facebook. Not only will we see a boom of small businesses setting up shop on Facebook, but also those businesses already on Facebook will feel the heat to get even more creative and strategic with their branding, content and fan activity.
Facebook is getting crowded, and those businesses that create unique user experiences will stand out from the masses. More sophisticated, interactive pages with animation and expanded live video capabilities and greater flexibility with page engagement will all play a big part as fan growth and engagement become the most vital components for Facebook success.
FreshBuzz offers professionally designed, custom-branded, Facebook apps, pages and tabs that are professionally designed by our designers and developers and can include any iFrames, HTML, CSS, and Javascript functionality such as Single or Multi-tabbed links, Custom Widgets, Vimeo and YouTube channel integration, Scrolling Image Galleries, Contact/lead generation form, Twitter and Yelp reviews feed and more. They also include both support and training.
Please view our examples at our Design Portfolio.
Powerful Facebook Applications We offer a wide array of integrated Facebook applications that enhances your company’s engagement and branding such as welcome pages and mini-sites, contact forms, polls, deals and contests, video showcases, photo bookmarking, video and photo showcasing, foursquare, twitter and yelp integration and much, much more. All of our applications come with a simple back-end content management system so anyone can manage the content, headers, and links for each app without ever writing a single line of code. All pages are Timeline compliant.
Custom WordPress CMS (Website / Blog)
We build custom websites using WordPress, that are fully-functional websites with a integrated blog system and built-in CMS (Content Management System). WordPress sites are powerful online marketing tools that help you have an active and engaging website and blog presence that is easy to use with little coding required. These sites are readily searchable and sharable, and allow companies to to stay up to date with the latest in social marketing management and engagement across both web and social platforms.
Implementation At FreshBuzz, our team of professionals will help you find the best ways to use social media as a component of your overall marketing strategy. Keeping in mind your target audience and marketing goals, we will identify your current social media online presence and evaluate those assets against the many relevant tools available such as: social networking, micro-blogging (twitter), photo-sharing, video, mobile marketing, social bookmarking, blogging, web and social search channels.
Based on your strategy, business goals, targeted audience and customer demographic, we set up and integrate your social media accounts on Facebook, Twitter, Pinterest, Google+, Linkedin, YouTube, Vimeo, Flickr and major blogs, etc. We design custom-branded landing tabs, pages, backgrounds and interfaces on those key social media sites that are most compelling and effective. We help craft posts and messages for your accounts driving traffic to your website and we (if required) serve as your Community Manager and interface with your customers on your behalf and we provide the tools to monitor the social media and internet environment to find out what people are saying about you, your competitors and your industry.
Location-Based Marketing, Deals and Reviews Management Location-based marketing is key to an integrated (local) marketing strategy. We will claim and manage your listing site and offers on all major location-based marketing sites such as Foursquare and Gowalla, as well as set set-up and manage your Deals on Google Offers, Facebook, Groupon and LivingSocial, as well as the many other key review, search and directories sites (Yelp, Yellow, CitySearch, etc.). We can also manage these accounts so that your followers are engaged and involved with your brand and that the “mayors” get their badges!
Social Media Account Management Daily updates, events, marketing, content curation, multiple locations, what works, what doesn’t, who’s watching the conversation, managing your brand. For our clients that choose our management option, we provide them with a dedicated Account Manager that handles all of that for them. From creating unique content on your Facebook Page and engaging fans in dialogue to sending relevant Tweets and replies to moderating your company’s YouTube Channel or writing blog posts on your WordPress or Blogger blog, we take care of the social media details, so you can take care of your business.
We work with you to create messaging strategies, a social calendar and content that works for you and your fans. 24 hours a day, 7 days a week, we post, monitor, and respond on your social sites, keeping your Facebook and Twitter stream engaging, relevant and appropriate for your audience.
Facebook Targeted Advertising People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products or services. Facebook ads are very possibly the best and most cost-effective, hyper-targeting advertising opportunity anywhere as it allows you to quickly reach your precise audience and connect real customers to your business. We can design, place and manage an engaging and social pay-per-click (PPC) ad campaign and provide you with in depth reporting so that you can understand the power of hyper-targeted messaging.
Individual and Group Training For those clients that are interested in managing their own social media activities but are in need of some guidance to get started, we provide customized training. Need more in-depth guidance? Our customized “Social Media Bootcamp” is for you. Our training sessions are different than most you’ll experience. Sure, we show you how to send a tweet or to upload a video on YouTube. But we spend most of our training sessions focused on how to most effectively utilize specific social media tools to successfully achieve your marketing objectives. We excel in educating businesses and individuals on effectively and profitably leveraging social media marketing. Education and Speaking We love educating audiences about how social media and new technologies intersect with business and communication strategies. Our presentations are completely customized to the audience, based on factors like group size, level of understanding, current challenges and industry. We have presented to government agencies, students and advertising media professionals. Our presentation style is humorous, practical and engaging.
After we determine the strategies and sites best fit for your business or organization; we plan, design and optimize your profiles and pages to best appeal to your target audiences and achieve maximum shareability. Our team brings the knowledge, expertise and experience necessary to craft an integrated solution that makes sense for you and your brand strategy and vision.
Implementation
At FreshBuzz, our team of professionals will help you find the best ways to use social media as a component of your overall marketing strategy. Keeping in mind your target audience and marketing goals, we will identify your current social media online presence and evaluate those assets against the many relevant tools available such as: social networking, microblogging (twitter), photo-sharing, video, mobile marketing, social bookmarking, blogging, web and social search channels.
Design
After we determine the strategies and sites best fit for your business or organization, we design and optimize your pages on sites including but not limited to Facebook, Twitter, LinkedIn, YouTube and your Blog, to best appeal to your target audiences and achieve maximum shareability.
From creating custom landing pages to integrating video and RSS feeds, our team can do it.Whatever your strategy calls for, FreshBuzz can complete your social media portfolio implementation from beginning to end.For some examples, visit our Facebook page.
Targeted Advertising
Facebook ads are very possibly the best and most cost-effective, micro-targeted advertising opportunity anywhere as it allows you to quickly reach your precise audience and connect real customers to your business.
WHY advertise? Because people treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products or services. Facebook ads allow you to attach social actions to your ads to increase relevance and meaning and therefore, engagement. We can design, place and manage an engaging and social ad campaign and provide you with in depth reporting so that you can understand the power of hyper-targeted messaging.
Training
FreshBuzz provides customized individual and group training on social media strategy and implementation. We excel in educating businesses and individuals on effectively & profitably leveraging social media.
Speaking
We love educating audiences about how social media and new technology intersect with business and communication strategies. Our presentations are completely customized to the audience, based on factors like group size, level of understanding, current challenges and industry.We have presented to government agencies, students and advertising media professionals. Our presentation style is humorous, practical and engaging.