Generative AI in Marketing: The Transition and its Impact
As we rapidly approach a world where generative AI tools like ChatGPT, DallE, and others play a significant role in marketers' daytoday work, it's essential for organizations to make a smooth transition. To achieve this, it's important to have a solid understanding of how these technologies work, their capabilities, and their limitations. This knowledge can help businesses deploy generative AI effectively and avoid costly errors or embarrassing customer experiences.