Unravelling the Intricacies of Word-of-Mouth Sharing
Wordofmouth (WOM) sharing has always piqued the curiosity of marketers worldwide. The motivations behind why people share and what they choose to share have been elusive but intriguing questions. This article delves into the findings from Jonah Berger's research published in the Journal of Consumer Psychology, as well as the infographic created by ReferralCandy, to shed light on the complex layers of WOM sharing.