In this article, we will explore various online monitoring tools that can help businesses and individuals track their brand and online presence. These tools cover a wide range of areas, including analytics, social media, blogs, forums, and more.
Google Analytics is a widely used web analytics service that provides valuable insights into user behavior and other data for websites and mobile applications.
Yahoo Web Analytics
Yahoo Web Analytics offers similar functionality as Google Analytics and is a useful alternative for businesses looking for web analytics services.
Keyword Research Tools
Google Adwords Keyword Tool
Google Adwords Keyword Tool helps you discover relevant keywords for your online marketing campaigns and content creation.
SEOMOZ Free Tools
SEOMOZ offers a suite of free tools for keyword research, site analysis, and other SEO-related tasks.
Google Webmaster Central
Google Webmaster Central provides data on how your sites are crawled and indexed by Google.
Bing Webmaster Center
Bing Webmaster Center offers similar services for Bing’s search engine.
Trend and Alert Tools
Google Trends allows you to analyze search trends and popularity of certain topics over time.
Google Insight for Search
Google Insight for Search offers a deeper look into search trends and data.
Google Alerts enables you to set up email notifications for specific keywords or topics, keeping you updated on relevant information.
Social Media Monitoring Tools
SM2 by Techrigy
SM2 offers social media monitoring and analysis, helping you understand the online conversations about your brand.
Social Mention is a social media search engine that aggregates user-generated content from different platforms.
Keotag allows you to search for specific keywords across multiple social media platforms.
MonitorThis offers a convenient way to monitor 25 search engine feeds simultaneously.
Twitter Search provides real-time search functionality for tweets.
Twilert sends you email alerts based on specific keywords, users, or hashtags on Twitter.
Twellow is a directory of public Twitter accounts, helping you find and connect with relevant users.
TweetBeep offers email alerts for mentions of specific keywords or URLs on Twitter.
TweetFind is a Twitter search engine and directory.
Twittalyzer provides analytics and insights for your Twitter account.
MeteorTracker offers real-time tracking of Twitter, Facebook, and other social media platforms.
Twittreach measures the potential impact of your tweets.
Geofollow is a location-based Twitter directory and search engine.
Blog Monitoring Tools
Technorati is a search engine for blogs and blog posts.
Backtype helps you track and analyze blog comments related to your brand or specific keywords.
CoComment is a service that helps you keep track of your comments on various blogs and websites.
Yacktrack is a tool that searches for mentions of your content across different platforms, including blogs, social media, and forums.
Website Analysis Tools
Alexa provides web traffic data, global rankings, and other information about websites.
Compete offers website analysis, SEO tools, and competitive intelligence data.
Quantcast provides audience demographics and traffic insights for websites.
Google Trends for Websites
Google Trends for Websites allows you to compare the traffic and popularity of different websites.
Google Ad Planner
Google Ad Planner is a research tool for online advertising, offering insights on websites and audience demographics.
Forum Monitoring Tools
Board Tracker monitors and indexes discussions on various forums and message boards.
Boardreader is a search engine for forums and discussion boards.
Big Boards is a directory of popular forums and message boards.
Other Monitoring Tools
Trackur offers social media monitoring and reputation management features.
Talk Back Media
Talk Back Media provides social media monitoring and engagement solutions.
ContextMine offers text analytics and content analysis services.
Rapleaf provides data-driven insights into your customers and prospects.
By carefully selecting the right tools and setting up proper alerts, you can effectively monitor your online presence and stay updated on relevant topics. Determine a schedule for checking your status, whether it’s daily or weekly, and remember to stay proactive and involved in your online brand management.