Social media management tools are essential for businesses to effectively listen, manage, measure, and respond to conversations about their brand on the social web. With a plethora of tools available in the market, it can be challenging to keep track of them all. This article aims to serve as a “wiki” of social media management tools that will be updated over time, providing a valuable resource for businesses.
Argyle Social
Argyle Social is a social media marketing platform that helps marketers measure and justify the social channel. Built on a tracking and URL-shortening system, it allows users to track social conversions on Twitter and Facebook.
Assistly
Assistly is a social media management tool designed to help with real-time customer service via email, self-service FAQs, chat, and social networks.
Awareness
Awareness offers on-demand social marketing software that helps brands publish, manage, and measure across social media channels, including Facebook, Twitter, Flickr, YouTube, Foursquare, and WordPress.
Buddy Media
Buddy Media provides a platform of tools for Facebook page management and engagement.
Context Optional
Context Optional is a cross-platform social marketing solution that efficiently builds, manages, monitors, and measures brand presence across the social web.
Conversocial
Conversocial helps increase engagement, manage interactions, and respond to customers on Twitter and Facebook. It also assists in planning updates and assessing the type of content that resonates most with fans and followers.
CoTweet
CoTweet enables companies to engage in marketing and response-driven customer service activities on Twitter.
Datasift
Datasift allows filtering and augmentation of social data, helping businesses filter out the noise and find valuable information.
eCairn
eCairn aggregates conversations, trending topics, and bookmark insights to assist with engagement strategy.
Expion
Expion is a unified database that aggregates and tracks employee and customer social interactions, helping profile customers, identify advocates and critics, track behaviors, and create best employee practices.
Get Satisfaction
Get Satisfaction offers a better social support experience, increases SEO, and improves customer loyalty.
Hootsuite
Hootsuite is one of the few tools that currently allow users to integrate and update across 10 social platforms, including Facebook, Twitter, LinkedIn, and Foursquare.
Hyper Alerts
Hyper Alerts sends an email when comments are posted on Facebook fan pages.
Involver
Involver provides marketers with a “social markup language” (SML™), an engagement platform, and customizable social applications for creating and monitoring content.
MediaFunnel
MediaFunnel offers brand monitoring, scheduling, and management of multiple Twitter and Facebook accounts.
MutualMind
MutualMind primarily helps PR and marketing teams analyze and monitor the social web. The tool also features an engagement platform with an integrated response system.
Objective Marketer
Objective Marketer is a social media marketing and campaign management solution. It aims to engage and reach users on Twitter, Facebook, YouTube, and other social channels, making it easy to manage multi-channel communication while providing comprehensive analytics and reporting.
Offerpop
Offerpop provides end-to-end, white-label campaign tools for Facebook and Twitter.
Postling
Postling allows users to manage blogs, Facebook, Twitter, and Flickr accounts from a single system.
Posthelpers
Posthelpers is an enterprise social selling platform that localizes news, deals, and offers across an organization’s multiple Facebook pages, Twitter accounts, and LinkedIn profiles.
Sendible
Sendible is a platform for engaging with customers, measuring results, and monitoring brands across multiple social media channels at once.
Shoutlet
Shoutlet offers a multi-user application that helps build, engage, and measure social media marketing communication via one platform.
Skyttle
Skyttle provides Facebook analytics for community insights and measurement.
SocialTalk
SocialTalk integrates with Twitter, Facebook, WordPress, and MoveableType.
SocialVolt
SocialVolt is a complete social media management platform that integrates the tools needed to engage with clients on the social web.
SpredFast
SpredFast is a collaborative campaign management tool, according to Jeremiah Owyang’s blog. It offers features such as scheduling content and integrating with events and social stream features similar to Friendfeed.
Sprinklr
Sprinklr features the SIREn (Social Intent Revelation Engine) platform, a comprehensive enterprise-grade SaaS social media management system.
Sprout Social
Sprout Social offers cross-platform social media management tools that help find new customers and grow businesses.
Strongmail
Strongmail is a traditional email marketing platform that tracks multi-stage sharing activity for campaigns, providing feedback on Facebook fan page wall posts.
Stuzo
Stuzo is a Dachis Group-owned social media management tool that enables cross-platform (Facebook, Twitter, YouTube, etc.) social experiences and allows clients to manage multiple social programs from one unified interface.
Syncapse
Syncapse offers SocialTALK, a hosted SaaS solution that helps enterprises create, publish, and measure their social media content strategy and posting schedule.
This Moment Distributed Engagement Channel
This Moment Distributed Engagement Channel allows users to publish content, moderate user-generated comments, and track and optimize channel performance. It also features ID integration, media handling, and reporting.
Valuevine
Valuevine provides social media and location-based marketing and analytics software for multi-location brands.
Vitrue
Vitrue integrates with Facebook and Twitter, offering scheduling features and the ability to link multiple Facebook pages together.
