Pinterest, a twoyearold social bookmarking site, has been having a significant impact on driving traffic to retailers' websites. The platform allows users to collect and share web content they like, catering to a variety of categories such as home decor, food, and wedding inspiration.
Social media management tools are essential for businesses to effectively listen, manage, measure, and respond to conversations about their brand on the social web. With a plethora of tools available in the market, it can be challenging to keep track of them all. This article aims to serve as a "wiki" of social media management tools that will be updated over time, providing a valuable resource for businesses.
Social media ROI (Return on Investment) plays a vital role in determining the effectiveness of a social media manager's work. It helps gauge the value generated from social media activities and expenses, which in turn aids in refining the overall social media strategy. The general formula for calculating social media ROI is:
In this article, we will explore various online monitoring tools that can help businesses and individuals track their brand and online presence. These tools cover a wide range of areas, including analytics, social media, blogs, forums, and more. ## Analytics Tools